It has been named as C2H (cinema to Home).
According to the statistics almost 300 films release every year in Kollywood and only 40% of the films release in Theaters.
Cheran with a aim to take cinema to the homes of the viewers, has launched this company.
Films will be distributed in the forms of DVD, Blueray disk, DTH, Online Media etc.
He has said that this will be helpful in earning more revenue for the film makers without making any difficulties to the present system of showcasing cinema in theaters.
Cheran added that it will also enable the viewers to watch the films whenever they want it to.
This will surely help to eradicate or atleast reduce the piracy in the cinema industry.
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